Berakar Komunikasi


Berakar Komunikasi is an Indonesian independent creative agency. Founded in 2008 by an award winning creative team, including Yoga Adhitrisna and Hari Prast.
Berakar Komunikasi, which literally means rooted communications, has a commitment to create creative concepts based on insights that have strong roots on pulse of Indonesians.
Berakar Komunikasi has a wide array of experience in handling integrated campaigns on both offline and online for industry-leading brands in Indonesia – from automotive to beauty products, from cigarette to life insurance brands, from banking to non-profit campaigns for numerous social causes.
In 2014, Berakar Komunikasi made headlines as we voluntarily did a pro-bono campaign for the Indonesia 2014 Presidential election campaign, supporting Jokowi-JK, “The Story of Jokowi’s Impromptu Walkabout Campaign.”
The success of this campaign took a big part in Jokowi’s winning as the new President of Republic of Indonesia, and hailed as the first Indonesia election campaign that enabled people’s voice to win their own hopes.
This campaign won Shorty Awards 2015 in Brands and Organizations category for Government and Politics, and gold honor in Best Use of A Meme. It also won Gold at The Summit Creative Awards 2015 and many Indonesia advertising awards: granted Berakar Komunikasi as Indonesia’s Top 3 Agency of The Year, Top 2 Digital Agency of The Year, and Top 5 Media Agency of the year in Citra Pariwara 2014, also Agency of The Year in Pinasthika Creativestifal 2014, the independent agency festival.
These achievements have marked as the born of Demokreatif, a division that is specialized in art projects and social communications. In a short period, Demokreatif has published 2 books about the creative process behind a political campaign: "Creativity in Democracy: The Story of Jokowi's Impromptu Walkabout" and “Freedom Art", a posters book of our campaign artworks. Demokreatif also involved in #BlusukanAsap (Stop The Bush Fire) movement with Green Peace Indonesia, #SeniLawanKorupsi (Art Against Corruption) with Jakarta Art Council & Indonesia Art Coalition, #HariFilmNasional2015 (National Film Day) with Indonesian Movie Council and Ministry of Education and Culture, Republic of Indonesia 75th Independence Day Stamps with National Post Department, The Children of Revolution Comic Series with Anak Revolusi Movement, and Comicrewyuk (a comic platform) with

Involvement in film

We have developed creative communication materials for several movies, included The Fox Exploits The Tiger's Might (Lucky Kuswandi), Sendiri Diana Sendiri (Kamila Andini), Posesif (Edwin), Minako (Billy Christian). We also developed creative communication for Har Film Nasional (Indonesia Movie Day) 2015 & 2017. We have also contribute to write the concept and scenario for a 3D Animation Movie, Pasoa dan Sang Pemberani, produce by RUS Animation Studio, Kudus.


We can only do what we do because of organisations and individuals who support our work.
Thank you everyone.