What's the big idea?

Good Pitch brings together documentary filmmakers with foundations, NGOs, campaigners, philanthropists, policymakers, brands and media around leading social and environmental issues - to forge coalitions and campaigns that are good for all these partners, good for the films and good for society.


Goals of Good Pitch



  • Fuels the very best independent documentary filmmaking in the world

  • Forges new partnerships between filmmakers and changemakers from across civil society

  • Unlocks new investment and new audiences for documentary films

  • Connects changemakers with powerful films they can deploy in their work

  • Builds a global ‘good’ network of filmmakers and changemakers

  • Enriches the lives of individuals, transforms communities and improves societies

Each year, we run hub events in cities across the world. Since 2008 these have been hosted in London, New York, Washington DC, San Francisco, Toronto and Chicago.

Six to eight filmmaking teams are handpicked for each event.

Over a year, these teams receive sustained mentorship and professional development. This includes two campaign development workshops, taking place right after project selection and again on the eve of the live event.

On the day, each team has just 7 minutes to perfectly pitch their film
and associated outreach campaign.

The moderator leads a feedback session with a room of
strategically selected participants.

All participants bring something unique:

expert knowledge, access to memberships and mailing lists, campaigning and lobbying expertise, connections to policymakers or corporate leaders, and new sources of funding.

Good Pitch is where strategy is conceived, coalitions are forged, deals struck and pacts made; where the unlikeliest of bedfellows are met and won over; where filmmakers and changemakers spit on their hands and shake: where change begins.

Since 2008, more than 2200 organisations from 34 countries have heard about new film projects at a Good Pitch including:


  • TED, FACEBOOK, NETFLIX, GOOGLE, PARTICIPANT MEDIA, CLINTON GLOBAL INITIATIVE, ITVS, PBS, VULCAN PRODUCTIONS, UPWORTHY, CHANGE.ORG, OMIDYAR NETWORK, BBC, CHANNEL 4, ARTE FRANCE, TRANSPARENCY INTERNATIONAL, PATAGONIA, ARIADNE, MACARTHUR FOUNDATION,
  • THOMSON REUTERS FOUNDATION, BOND STRATEGY & INFLUENCE, SKOLL FOUNDATION, PUMA, COMIC RELIEF, EDELMAN, FENTON COMMUNICATIONS, GUCCI, MAMA CASH, KICKSTARTER, MOZILLA FOUNDATION, OXFAM, NEXUS, TIDES, PRICEWATERHOUSECOOPERS, SAATCHI & SAATCHI, CNN, AVAAZ.ORG, DEMOCRACY NOW!,
  • GREENPEACE, VIMEO, AL JAZEERA, NEW YORK TIMES, RODDICK FOUNDATION, GATES FOUNDATION, AMNESTY INTERNATIONAL, VIRGIN UNITE, MO IBRAHIM FOUNDATION, GLOBAL WITNESS, BMW FOUNDATION, THE ELDERS, SIERRA CLUB, PULITZER CENTER FOR CRISIS REPORTING

Good Partners

  • 1400

    new partnerships have been forged directly through Good Pitch events.

  • 85

    Good Pitch films are being used at the heart of national or international social justice campaigns.

  • $24,500,000

    raised in new funding, fuelling social justice storytelling and the campaigns that put those films to work in the world.

Working together with documentary filmmakers,
we are a powerful force for change.

To find out about our achievements and to read up on filmmaker case studies, download the Good Pitch Review 2015

Download the PDF

Good Pitch has grown!

It’s now more than just our exciting live events

  • Good Pitch²

    Satellite events run by regional organisations around the world.

    Read more

  • The Impact Lab

    Bringing together leaders in the field over three days to lay out the challenges and opportunities in the impact space

  • The Impact Field Guide & Toolkit

    Launched in June 2014, this online academy is designed to help all of us working with film make even greater impact than we do already.

    See the guide

We can only do what we do because of organisations and individuals who support our work.
Thank you everyone.